New mobile brand launches

LAS VEGAS, NV – MAY 22: Singer/actress Jennifer Lopez (L) and Verizon Wireless Executive Vice President and COO Marni Walden announce Viva Movil by Jennifer Lopez, a new national wireless retailer designed for the Latino community, during a news conference at the CTIA 2013 convention at the Venetian Las Vegas on May 22, 2013 in Las Vegas, Nevada. Lopez is a majority shareholder and will serve as the company’s chief marketing and creative officer. (Photo by Ethan Miller/Getty Images) ** TCN OUT **

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